Talk to a growth expert now: 877-564-4158
Talk to a growth expert now: 888.555.1212
Where Opportunity Meets Execution
Balanced Marketing and Execution Framework
GoExpand's Proven System gives you the Coaching, Empowerment, and tools to position, convert, manage and scale.
Not sure where you stand?...
Talk to a growth expert now: 877-564-4158
Balanced Marketing and Execution Framework
GoExpand's Proven System gives you the Coaching, Empowerment, and tools to position, convert, manage and scale.
Not sure where you stand?...
The 3 Things That Matter for Growth
Holistic Strategy -> Opportunity Creation -> Operational Execution
Strategy
GoExpand is a holistic system designed to give you the tools to properly target, speak to and close new customers.
Opportunity
GoExpand is a holistic system designed to give you the tools to properly target, speak to and close new customers.
Execution
GoExpand is a holistic system designed to give you the tools to properly target, speak to and close new customers.
GoExpand /ˈgō ik-ˈspand/
GoExpand is a holistic system designed to give you the tools to properly target, speak to and close new customers. Our certified Expansion & Execution Experts will assess your business, conduct workshops to craft your messaging, targeting and strategy, implement tools and assist with building your team to execute and scale.
Workshops address:
Putting the Right People in the Right Seats
Demographic & Avatar Definition
Differentiation & Positioning
Offer Generation, Funnel Strategy &
Conversion Rate Optimization
KPIs, Channel Strategy & Marketing Plans of Action
Sales Process, Automation & Reporting Fundamentals
10 Full day EOS Sessions over two years with your Leadership Team
Where Opportunity Meets Execution
GoExpand /ˈgō ik-ˈspand/
GoExpand is a holistic system designed to give you the tools to properly target, speak to and close new customers. Our certified Expansion & Execution Experts will assess your business, conduct workshops to craft your messaging, targeting and strategy, implement tools and assist with building your team to execute and scale.
Workshops address:
Putting the Right People in the Right Seats
Demographic & Avatar Definition
Differentiation & Positioning
Offer Generation, Funnel Strategy & Conversion Rate Optimization
KPIs, Channel Strategy & Marketing Plans of Action
Sales Process, Automation & Reporting Fundamentals
10 Full day EOS Sessions over two years with your Leadership Team
Balance is Key.
Too many opportunities is a 1st world problem, but can quickly become a 3rd world problem with poor execution. When opportunity drastically increases, execution requirements increase as well. GoExpand allow your team to control your destiny in perfect balance.
Opportunity
Others call it marketing. But in reality, not all traffic, leads and sales are created equal. Creating the right opportunities is as important as the need for growth itself. But giving your team the ability to control your own destiny is the end goal. GoExpand's proven process gives you the tools to assess your audience, position your brand, and increase conversions of leads and sales, all within your control.
Execution
Overloading your operation for the sake of growth can cause more problems than it solves. GoExpand help you Implement the leading Business Operating System on the market today, EOS® (the Entrepreneurial Operating System®). As one of the top EOS Implementers™ in the world, co-founder Chris Hallberg has strategically paired EOS Implementation with our Opportunity Generation Program for fast scaling small businesses, established middle market companies, as well as helping Venture Capital and Private Equity Firms get maximum valuations and consistent results from their portfolio companies.
Join Hundreds of Companies We've Helped Grow
So Why Coaching VS Consulting?
GoExpand Coaching
Coaches teach your team to be in control and independent
Teaching Proven methodologies that your team can execute on their own
Facilitating the right answers from your team, so you don't need to constantly pay others to do it for you
Coaching your team to BE the experts, make their own decisions and leverage our decades of world class results.
Creates Sustainability (fishing lessons)
Hiring a Consultant
Consultants create dependency by only giving answers.
Do the work for your team Vs. empowering them to own their work
Providing detailed TPS reports for your review instead of teaching you how to deduce insights on your own
Tell you what they would do if they were in your situation, and not necessarily explain the why
Creates Dependency (selling fish)
Unsure if your marketing is on track? Stop taking your teams word for it and take GoExpand's Marketing Health Assessment Now.
Our Proven Opportunity Generation & Execution Process
As a boutique firm, we practice what we preach, and are intentionally choosy with our clientele.
1
Learn
GoExpand coaches provide independence so your team can consistently make accurate decisions without relying on 3rd parties.
2
Build
Through strategic workshops, tools and training, our coaches help you build processes, strategies and campaigns that can be repeated and leveraged as needed in the future.
3
Execute
Minor success at the beginning of a campaign can often lead to missed opportunities. Our execution methodology ensures your team is staying current, and testing to get the best ROI consistently.
FAQ's
Why aren't my campaigns converting?
There's a few questions you need to ask yourself, and they become nuanced as your objectives differ, but in general, the following questions will point you in the right direction:
Is my creative grabbing peoples attention, and enticing a click? Your ads shouldn't sell your product, they should "sell the click" and intrigue someone to learn more
Does my landing page have a clear call to action without distraction? With a paid campaign, we want the user to do one and only one thing. Indecision from too many options promotes users to bounce.
Is my offer compelling enough that someone would feel stupid saying no? If you're generating leads - what is the give you're offering to take someones info. No one wants to be sold. If you're selling a product, is it entirely clear that the product and price is right for the customer?
Should I hire an external marketing agency?
This depends on several factors, and your budget and goals will largely dictate this. The main decision making factors are related to the type of agency you hire, and whether you have someone internally driving the direction of the account. Often times, many agencies, especially on the cheaper side, are "guns for hire" that will run whatever you want, to whatever page you ask them to. To take full advantage of an external agency, you'll want to ensure your strategic direction, including your offer and funnel are dialed before hiring an external agency. That being said, there's plenty of benefit in doing so, as you're able to leverage the expertise of several specialists without needing to cover a full time salary of each.
What Does a Marketing Test and Campaign Launch Look Like when leveraging an external agency?
If your agency is ready to run ads day 1, run away. Every companies offer, branding, funnel, creative and objectives differ, and often times people run through 3, 4 or 5 agencies with the same issue - things aren't converting. Look for an agency that will take its time to get a solid understanding of your operation and objectives and tailor a plan of action specifically to you. The money spent in upfront planning will pay dividends down the road as your campaigns launch.
Month 1: Strategy and analysis
Month 2: Setting up of software & processes
Month 3: Build out of creative & funnels
Month 4-6: $1,500 - $5,000/mo in ad spend for testing and optimization of marketing and sales process
Month 6+: Test, tweak, scale, optimize, and repeat
"Can't recommend the GoExpand team enough. Not only has our revenue grown substantially, but their guidance, expertise and genuine care for our success has made the experience fantastic. Highly recommend."
- Matt Fuller | Insight Picture Co
"GoExpand was amazing to work with! They always respond quickly and have great solutions for my business!"
- Kevin Conners | Wolf Royalties
"We've worked with the GoExpand team for several years and continue to do so. Professional, direct, and fair. Their firm is also one of the few that can steer our team to execute strategic game plans. Highly recommended."
- Elias Corey | Fighter Pilot Supps
Marketing typically is NOT rocket science, and doing the basics right, with proper research, data and a testing methodology typically yields results far faster than throwing money at gun-for-hire agencies that don't provide strategic directive. GoExpand empowers your team to build strategies, develop plans of action, define KPIs, implement processes and scale your business.
